NATIONAL TRUST MASTER BRAND

When I started at the National Trust of Australia (Victoria), there was a lot of bespoke design, which watered down the master brand.

One of my first jobs was to assess all the collateral and refresh the style guide, then implement the style guide across all print, digital and signage.

This has been an ongoing job, as the company changed and new things arose, and had to be factored in.

I also manage the National Heritage Festival, and have supplied templates to the Trust in other states, including our magazine design.